on the desk

a collection of articles

Print is effective and crucial for certain businesses, even more today.

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Specific codes, landing pages, and points of contact help source leads.

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Base it around your target customers, product fit, and sales funnel.

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Not every business needs one, but it can be powerful for some businesses.

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Focus on maintaining brand identity while evolving with modern aesthetics.

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Install the meta pixel, define your audience, and pick the right ad to target.

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Focus on demographics and behavior related to your email offer & message.

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Focus on educating and compelling your website visitors to pursue your CTA.

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Focus on pages necessary but no often found in the navbar of your site.

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Steps to create a Facebook Business Account, Business Page, and Ad Account.

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Add a new user to Facebook Business Account, Business Page, and Ad Account

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Text-based for name recognition. Icon-based logo for visual recognition.

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Yes, mobile design is essential. Over 60% of web traffic comes from mobile.

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Yes, you can! Meta’s Ads Manager integrates both platforms in one place.

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Average email open rate varies by industry, typically ranging from 20% to 30%.

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Use Webflow Assets, PDF.js or Adobe Embed API, or embed via Google Drive.

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Access the 404 page in the Pages Panel and customize with your branding.

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Ideal for e-commerce shops, small businesses, and broad audience campaigns.

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Prioritize features like lead tracking, automation, reporting, integration

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Choose a CRM based on your business size, features, budget, and scalability.

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Check availability on GoDaddy or Namecheap, purchase it, and set up hosting.

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Use .com for trust, .co for startups, .org for nonprofits, .io for tech.

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Keep it concise. Include a strong opening, who you are, a CTA, and a link.

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Use Google Search Console, sitemaps, internal links, and backlinks to rank.

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Try using PNG for logos, JPG for photos, WEBP for web, SVG for icons.

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Use H1 for the main title, H2 for sections, and H3 for subsections.

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A short list of Figma shortcut to speed up your workflow and output time.

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Provide code-ready specs and annotations for web developers.

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Track user actions on your website, retarget, optimization, and get insights.

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Include clauses on liability, user responsibilities, and dispute resolution.

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Ensure regulatory compliance. Use clear language and update regularly.

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Pair fonts carefully for balance and avoid overused or overly complex styles.

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Optimize website speed with compressed images, enabling caching, and fast hosting.

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Essential website pages include the Home, Product or Services, Contact page.

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Choose colorful logos for energy and emotion. Choose black & white for simplicity.

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