What Webpages Do I Need for My Website?

Essential website pages include the Home, Product or Services, Contact page.

watercolor painting of 8 squares resembling webpages in different colors

Why Having the Right Webpages Matters

Your website isn’t just a digital presence—it’s a tool that drives conversions, engagement, and credibility. Structuring your site with the right pages improves SEO, user experience, and customer trust. However, many businesses make the mistake of either overloading their site with unnecessary pages or failing to provide essential ones. A well-thought-out website structure ensures that visitors can navigate easily, find what they need quickly, and engage with your business effectively.

This guide explores the must-have webpages for a successful website, with insights on design, page length, Fortune 500 examples, and best layout practices to help you optimize your online presence.

Essential Webpages Every Website Should Have

Homepage

Content to Include: A clear brand message, navigation menu, a compelling CTA, product or service highlights, testimonials, and contact details. Your homepage is the first thing visitors see when they land on your website, making it one of the most critical pages. It should clearly communicate your brand message, highlight your main offerings, and guide users toward taking action.
Page Length: The homepage should be concise yet informative, with a mix of short sections that highlight key services or products, a compelling call-to-action (CTA), and navigation that leads users deeper into your website.
Case Study: Apple’s Homepage – Apple’s homepage is a perfect example of clean, minimalistic design. It utilizes high-quality product images, bold headlines, and well-placed CTAs that direct users to explore new products or learn more about key features.
Best Layout & Design Practices: A well-structured homepage should include clear navigation at the top, a hero section with a powerful headline and CTA, product or service highlights, and a footer with useful links such as contact details and policies. Using visuals like banners, animations, and video backgrounds can enhance engagement.
SEO Considerations: Optimize images for fast loading, include structured metadata, and ensure mobile responsiveness for better rankings.

About Page

Content to Include: Company mission and values, history, team introductions, notable achievements, and a company timeline. The About page serves as an introduction to your company, providing insight into who you are, what you do, and why your business exists. This page helps build trust by giving visitors a behind-the-scenes look at your company culture, values, and history.
Page Length: An effective About page should be detailed but not overwhelming. It should include your company’s mission, history, team, and any noteworthy milestones.
Case Study: Nike’s About Page – Nike effectively blends storytelling with visual elements. Their About page focuses on their mission statement, social initiatives, and brand history, making an emotional connection with their audience.
Best Layout & Design Practices: The About page should include a hero image or video introducing the company, sections covering history, team introductions with photos, and a clear mission statement. Adding customer testimonials or notable achievements helps establish credibility.
SEO Considerations: Optimize case study titles and descriptions with relevant keywords, include internal links to related service pages, and structure content in a way that answers common customer pain points.

Services or Products Page

Content to Include: Detailed service or product descriptions, pricing (if applicable), images or videos, FAQs, customer testimonials, and strong CTAs. This page is where you present what your business offers, whether it’s a range of services or physical/digital products. It should be well-organized and easy to navigate so visitors can quickly find what they’re looking for.
Page Length: Service pages should include detailed descriptions, pricing (if applicable), and clear CTAs. Product pages should feature images, specifications, customer reviews, and a simple purchasing process.
Case Study: Amazon’s Product Pages – Amazon sets the standard for e-commerce product pages with detailed descriptions, high-quality images, customer reviews, and related product suggestions, enhancing the user experience and boosting sales.
Best Layout & Design Practices: Depending on the type of business, a grid or list format may work best for presenting offerings. Including well-organized sections for features, benefits, and pricing can help customers make informed decisions. Incorporating comparison tables or interactive elements like product filters enhances usability.
SEO Considerations: Ensure these pages are accessible from the footer of every webpage, and structure them with headings and subheadings to improve readability.

Contact Page

Content to Include: Contact form, phone number, email address, business address, social media links, operating hours, and an interactive map. The Contact page is essential for allowing potential customers or clients to reach out to you. It should provide multiple ways to get in touch, including phone, email, a contact form, and links to social media profiles.
Page Length: This page should be straightforward, listing all essential contact details clearly and concisely.
Case Study: Tesla’s Contact Page – Tesla keeps its Contact page minimal yet effective by including a form, an FAQ section, and a chatbot for quick assistance.
Best Layout & Design Practices: A well-designed Contact page should feature a simple form, clickable phone numbers and email links, and, if applicable, an interactive Google Map for business locations. A chatbot or live chat feature can further improve accessibility.

Blog Page

Content to Include: Blog categories, recent posts, featured posts, author bios, search functionality, and social media sharing buttons. A blog page helps establish authority in your industry, improves SEO rankings, and keeps your audience engaged with valuable content.
Page Length: The blog archive page should be simple, while individual blog posts should be at least 1,500 words for SEO effectiveness.
Case Study: HubSpot’s Blog – HubSpot’s blog is an excellent example of content marketing done right, using well-structured posts, lead magnets, and interlinked content to keep readers engaged.
Best Layout & Design Practices: A well-structured blog page should feature categories, a search function, and a clean layout that makes posts easy to browse. Each blog post should have clear headings, images, and social share buttons.

Testimonials/Reviews Page

Content to Include: Customer reviews, star ratings, client names, before-and-after results, video testimonials, and case studies. A testimonials or reviews page builds trust by showcasing customer feedback and success stories.
Page Length: Short testimonials can be displayed in a carousel format, while detailed case studies should have dedicated sections.
Case Study: Airbnb’s Reviews Page – Airbnb leverages user-generated content to provide authentic experiences and build credibility.
Best Layout & Design Practices: This page should highlight customer names, ratings, and quotes. Case studies with before-and-after results or video testimonials can further strengthen credibility.

Portfolio/Case Studies Page

Content to Include: Detailed examples of past projects, client success stories, before-and-after results, high-quality images, and testimonials. A Portfolio or Case Studies page showcases your work, proving to potential clients that you can deliver real results. It is particularly useful for service-based businesses, creative professionals, and agencies looking to build credibility.
Page Length: This page should include multiple project highlights, with each case study being 300-500 words covering the project background, challenges, solutions, and results.
Case Study: Adobe’s Case Studies Page – Adobe effectively presents real-world use cases with in-depth storytelling, data-driven results, and high-quality visuals to make their work tangible.
Best Layout & Design Practices: Use a grid or list format for displaying projects, include clickable case study summaries leading to full pages, and incorporate visuals like screenshots, videos, or graphs to support each project.
SEO Considerations: Optimize case study titles and descriptions with relevant keywords, include internal links to related service pages, and structure content in a way that answers common customer pain points.

Privacy Policy & Terms and Conditions Pages

Content to Include: A comprehensive breakdown of how user data is collected, stored, and protected, terms of service, disclaimers, and legal obligations. Every website must include a Privacy Policy and Terms and Conditions page to protect both the business and its visitors. These pages establish transparency, ensure compliance with regulations like GDPR and CCPA, and outline the rules of using the website.
Page Length: These pages tend to be lengthy due to legal requirements but should be formatted for easy readability.
Case Study: Google’s Privacy Policy – Google breaks down complex legal jargon into understandable language and provides a user-friendly interface with expandable sections.
Best Layout & Design Practices: Include a table of contents at the top for easy navigation, use collapsible sections to keep the page from feeling overwhelming, and provide contact information for legal inquiries.
SEO Considerations: Ensure these pages are accessible from the footer of every webpage, and structure them with headings and subheadings to improve readability.

How Page Design Reflects Your Brand Personality

Professional vs. Playful Design: The design of your site should reflect your brand identity. Corporate websites benefit from a sleek, minimalistic look, while creative brands may opt for bold colors, animations, and playful typography.
Case Study: Slack vs. LinkedIn – Slack uses bright colors and conversational design, while LinkedIn maintains a professional, structured layout to cater to business professionals.
Best Practices: Utilize tables for feature comparisons, icons for easy navigation, and animations only when they enhance user experience rather than distract.

How to Structure Your Website for SEO and User Experience

SEO-Friendly Site Architecture: Organizing content logically helps search engines crawl your site efficiently.
Internal Linking Strategy: Ensure pages are connected in a way that enhances navigation and keeps visitors engaged.
Mobile Responsiveness: A website should be fully optimized for mobile devices, as most users now browse on smartphones.

Making Sure Your Website Has All the Right Pages

Your website should have a balance between essential core pages and business-specific pages that enhance user experience. Regularly auditing your site and ensuring clear, engaging content will improve usability and conversions.

For professional assistance in designing an effective website, check our Website Design Services.