on the desk

Not every business needs one, but it can be powerful for some businesses.

Focus on maintaining brand identity while evolving with modern aesthetics.

Text-based for name recognition. Icon-based logo for visual recognition.

Use .com for trust, .co for startups, .org for nonprofits, .io for tech.

Try using PNG for logos, JPG for photos, WEBP for web, SVG for icons.

A short list of Figma shortcut to speed up your workflow and output time.

Provide code-ready specs and annotations for web developers.

Pair fonts carefully for balance and avoid overused or overly complex styles.

Choose colorful logos for energy and emotion. Choose black & white for simplicity.