Using Dynamic Content Blocks in GoHighLevel Email Campaigns

Personalizing your email campaigns can significantly enhance engagement and conversion rates. GoHighLevel offers robust features that allow you to incorporate dynamic content blocks, tailoring your messages to individual recipient preferences and behaviors. Here's how you can implement these dynamic elements in your GoHighLevel email campaigns.​

1. Understanding Dynamic Content in GoHighLevel

Dynamic content enables you to customize sections of your emails based on specific criteria, such as recipient behavior, preferences, or demographic information. This personalization ensures that each subscriber receives content relevant to their interests, increasing the likelihood of engagement.​

2. Utilizing RSS Blocks for Dynamic Content

GoHighLevel's Email Builder includes RSS Header and RSS Items blocks, which allow you to automatically populate your emails with content from your RSS feed. This feature is particularly useful for sharing updates like blog posts or news articles.

Steps to Use RSS Blocks:

• Add RSS Header Block: This block dynamically inserts the title, description, URL, and last build date from your RSS feed into your email
• Add RSS Items Block: This block populates your email with individual items from your RSS feed, such as recent blog posts.​

3. Incorporating HighLevel Variables for Personalization

GoHighLevel supports the use of variables to dynamically insert personalized information into your emails, such as the recipient's first name, appointment details, or custom fields.​

Common Variables:

• Contact's First Name: {{contact.first_name}}
• Appointment Date: {{appointment.date}}
• Custom Field: {{contact.custom_field_name}}​

By integrating these variables, you can create personalized messages that resonate more with your audience.

4. Implementing Conditional Content Blocks

While GoHighLevel does not currently support conditional logic within emails (e.g., displaying specific content based on recipient attributes), this feature has been a popular request among users. You can monitor the status of this feature request on GoHighLevel's Ideas portal.

5. Best Practices for Dynamic Content Implementation

• Segmentation: Divide your email list into segments based on criteria like purchase history or engagement levels to deliver more targeted content.​
• Testing: Before sending your campaign, test your emails to ensure that dynamic content displays correctly for all segments.​
• Compliance: Ensure that your use of dynamic content complies with data protection regulations and respects user preferences.​

By effectively utilizing GoHighLevel's dynamic content features, you can create personalized and engaging email campaigns that cater to the unique interests of your subscribers, thereby enhancing your marketing efforts.​