What Pages Do I Need in My Footer?

Introduction

Your website’s footer might not be the first thing visitors notice, but it plays a vital role in navigation, credibility, and user experience. Unlike your header, which highlights primary pages like Services, About, or Contact, the footer is the perfect place to house important yet non-prominent pages that users may need but don’t always search for upfront.

A well-structured footer improves site navigation, helps with SEO indexing, and ensures compliance with legal and accessibility requirements. So, what pages should you include in your website footer? Let’s break it down.

Essential Pages for Every Website Footer

1. Privacy Policy

A Privacy Policy is legally required if your website collects any form of user data—whether through contact forms, analytics, or cookies. This page should outline:

• What data you collect
• How it’s used
• How users can manage their preferences

If you operate internationally, GDPR (Europe) and CCPA (California) compliance may require you to have this page easily accessible, making the footer an ideal placement.

2. Terms and Conditions

Your Terms and Conditions (T&C) page defines the rules and guidelines for using your website. This page can help protect your business legally by outlining:

• User responsibilities
• Copyright information
• Refund or return policies (for e-commerce sites)

Most visitors don’t actively seek out this page, but it should be available in the footer for transparency.

3. Sitemap

A sitemap is a structured list of all the pages on your website, serving two purposes:

• For users: Helps them find important pages quickly.
• For search engines: Aids in proper indexing and SEO performance.

A well-structured sitemap in the footer ensures better discoverability of content, especially for larger websites.

4. Accessibility Statement

Web accessibility is a growing priority, and an Accessibility Statement shows your commitment to making your website usable for all visitors, including those with disabilities. This page should include:

• Accessibility features on your site
• Contact information for reporting accessibility issues
• Compliance with standards like WCAG (Web Content Accessibility Guidelines)

Including this in your footer enhances transparency and demonstrates corporate responsibility.

5. Cookie Policy / Preferences

If your website uses cookies for tracking user behavior or serving ads, a Cookie Policy is essential. Many regulations require users to opt in or manage their preferences, so linking to a cookie consent settings page in the footer keeps your site compliant.

6. Careers / Job Openings

A Careers page might not belong in the main navigation, but placing it in the footer makes it easy for job seekers to find opportunities without cluttering the primary menu. This page can include:

• Current job openings
• Company culture highlights
• Employee benefits

This is especially useful for growing businesses looking to attract top talent.

7. Press & Media Kit

A Press page or Media Kit provides journalists and bloggers with easy access to:

• Company logos and brand assets
• Press releases and news features
• Contact information for media inquiries

For businesses that rely on PR, having this in the footer helps streamline communication with media outlets.

8. Investor Relations (For Public Companies)

For publicly traded companies, an Investor Relations page is a must. This section typically includes:

• Financial reports
• Earnings releases
• Stock information

Since investors are a specific audience, placing this page in the footer ensures accessibility without cluttering the main menu.

9. Legal Notices & Disclaimers

Certain businesses (like healthcare, finance, and legal firms) may require additional disclaimers to inform users of liability limitations. A Legal Notices page can cover:

• Industry-specific regulations
• Disclosure statements
• Copyright protections

This page helps protect your company while maintaining transparency.

10. Supplier / Vendor Information

If you work with suppliers or vendors, a dedicated Supplier Information page in the footer can outline:

• Procurement policies
• Vendor application processes
• Compliance requirements

This page is particularly useful for B2B companies looking to establish professional relationships.

11. Community / Corporate Social Responsibility (CSR)

A CSR page showcases your company’s social and environmental initiatives. Whether it’s sustainability efforts, charitable partnerships, or community involvement, including a link in the footer helps demonstrate brand values and commitment to social good.

12. Customer Support / Help Center

If your business offers extensive support or has a knowledge base, a Help Center in the footer provides quick access to:

• Troubleshooting guides
• FAQ sections
• Live chat or ticketing system

This placement ensures customers can easily find help when needed without taking up space in the main menu.

Footer Best Practices

To make your footer as effective as possible, follow these best practices:

✔️ Group related links – Organize pages under headings like “Legal,” “Support,” and “Company.”
✔️ Keep it clean and simple – Avoid overloading the footer with too many links.
✔️ Ensure mobile-friendliness – Make sure the footer is easy to navigate on smartphones.
✔️ Use SEO-friendly anchor text – Link text should be descriptive (e.g., “Privacy Policy” instead of “Click Here”).

Wrap Up

A well-structured footer is more than an afterthought—it’s a vital part of your website’s usability, legal compliance, and SEO performance. By including key pages that don’t belong in the header, you create a more trustworthy and user-friendly experience.

Need help optimizing your website’s footer for better SEO and navigation? Our team specializes in website design and optimization—let’s build a footer that enhances user experience and boosts conversions. Contact us today!