on the desk

a collection of articles

Ad copy is important but visuals are the must pass the eye test first.

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Frequency is determined by quality of your content and your industry type.

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Most platforms are similar, square and vertical images are best for phones.

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Make the subject simple, compelling, and provide them a sense of urgency.

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Depending on the industry, type of email and product offer... it varies.

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Base it around your target customers, product fit, and sales funnel.

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Install the meta pixel, define your audience, and pick the right ad to target.

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Focus on demographics and behavior related to your email offer & message.

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Steps to create a Facebook Business Account, Business Page, and Ad Account.

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Add a new user to Facebook Business Account, Business Page, and Ad Account

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Yes, you can! Meta’s Ads Manager integrates both platforms in one place.

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Ideal for e-commerce shops, small businesses, and broad audience campaigns.

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Keep it concise. Include a strong opening, who you are, a CTA, and a link.

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A short list of Figma shortcut to speed up your workflow and output time.

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Track user actions on your website, retarget, optimization, and get insights.

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